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Automobile Association

South Africa 90 year celebration and repositioning

We were tasked with creating a 90 year celebration video to which we answered with a complete repositioning of the AASA. The challenge was how do we tip the hat to the legacy of a 90 year old company but at the same time herald in an embrace of technology to carry the company into the future. Our solve was to create striking fine art visuals captured on site and craft an emotive sound track scored by the famous Hans Zimmer’s understudy giving the visuals even more impact with the scoring and custom lyrics that speak to Africa and evokes emotion.

Video and music scoring

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